Persuasive Articles on Gun Control Essays - 607 Words

Persuasive Articles on Gun Control Persuading an audience can be done in several different fashions, one of which is Hugh Rank’s Model of Persuasion. Rank’s model states that two major strategies are used to achieve the particular goal of persuasion. These strategies are nicely set into two main schemas; the first method is to exaggerate an aspect of something, known as â€Å"intensify.† While the second is to discredit it, which is referred to as â€Å"downplay.† Al Franken, Jeffrey Snyder, Harlan Ellison, and George Will, have all written persuasive articles about gun control. In reading all of the various articles on gun control by authors, I found George F. Will’s The Last Word to be the most persuasive. Will wrote his†¦show more content†¦Franken was also able to downplay the usefulness of a firearm by including a series of sarcastic tips for tragedy in a home. For example, â€Å"1. Keep the gun loaded†¦ 2. Put the gun in an unlocked drawer... 3. Rest assured.†1 Where Franken’s article comes up short is the use of hypothetical numbers to exaggerate and intensify the deadliness of guns. His sarcasm adds diversity to his piece, but should be used sparingly. Franken’s conclusion causes his argument to lose its effectiveness, after building his case it just seems ridiculous and out of place. The least persuasive essay out of the four was Harlan Ellison’s An Edge in My Voice. Ellison presents his argument in a style that seems to me is more of a disgruntled rambling about both famous and infamous people that die from gun shot, than an article about gun control. Ellison spends the first few pages asking the reader if they cried when a certain person died; he begins with famous people such as Martin Luther King, Bobby Kennedy, and John Lennon, and then moves on to more obscure examples. Instead of trying to build an argument, Ellison seemed to be more caught up with anger and the notion of conspiracies. He does however try to use the â€Å"intensify† technique of Rank’s model, to persuade the reader of the horror of deaths caused by guns and their importance. Although Ellison did try to persuade his audience in a different manor, I felt it was ineffective at best,Show MoreRelatedPersuasive Articles About Gun Control Essay637 Words   |  3 PagesPersua sive articles about Gun Control Persuading an audience can be done in several different fashions, one of which is Hugh Ranks Model of Persuasion. Ranks model states that two major strategies are used to achieve the particular goal of persuasion. These strategies are nicely set into two main schemas; the first method is to exaggerate an aspect of something, known as intensify. While the second is to discredit it, which is referred to as downplay. Al Franken, Jeffrey Snyder, HarlanRead MoreThe Need for Stricter Gun Laws in Micheal Gawendas Book, Americas Lethal Affair with the Gun589 Words   |  3 PagesIn this expository article. â€Å"Americas lethal affair with the gun†, dated Februrary 6th, 2006, Micheal Gawenda contend s that America needs to be stricter on gun control laws. Gawenda, from The Age, writes the article with tones of dissension and assetiveness, but in a calm controlled way of approach. The intended audience of the article are the readers of The Age, as that is the source. Gawenda firmly believes that gun control laws in America are not strict enough, to persuade his readers, heRead MoreThe Matter Of Gun Control846 Words   |  4 PagesTrevor-Roper, 2000). The matter of gun control in America has long since been a rather controversial issue, with individuals on the left and right passionately voicing their opinions for their cause. Gail Collins and Michael A. Schwartz both address the matter of gun control in their respective New York Times and San Diego Union Tribune opinion articles, but they each do so in drastically dissimilar approaches. Gail Collins, author of The New York Times opinion article â€Å"Wanted: Straight Shooters†, takesRead MoreArticle Review : Change Your Gun Laws, America1130 Words   |  5 PagesWhen I spent two weeks in Spain with a host family, the first interaction my little Spanish brother had with me was with his hands in the universal sign for a gun, chanting â€Å"U.S.A.† as he fired his fake guns into the air. Gun rights, gun regulations, and the importance of the Second Amendment are all topics that are pertinent to the safety of the citizens of the United States. Fareed Zakaria, a renowned journalist and author for CNN and the Washington Post, lays out his concerns for the way AmericansRead MoreWhat We Don t Know About Guns1317 Words   |  6 PagesAcademic Summary: In the article, â€Å"What We Don’t Know About Guns,† by Ted Alcorn discusses the common denominator in most gun related accidents. Last year at least 278 children accidently fired a gun and injured or killed someone. We found that the main problem for this is irresponsible gun storage. According to surveys about 15% of gun owning households with children store their guns unlocked and loaded. It is tracked that about two-thirds of all the unintentional child shootings came from the thoseRead Moregun control research essay1222 Words   |  5 Pages ProCon.org recently featured an article that studied gun control. â€Å"Stricter state gun laws associated with fewer gun deaths, study finds.† The article discussed gun control laws in states with stricter laws tend to have lower rates of gun related homicides, and a suicide (ProCon para. 1) Gun control in the United States is becoming a wide spread issue and is becoming a problem everywhere. Although I am living in a city with uprising crime that has been skyrocketing over the years, I wasn’t awareRead MoreThe Issue Of Gun Control903 Words   |  4 PagesGun Control The controversy surrounding the need for more gun control in the United States is a hot topic. Do we need more gun control? What about the 2nd Amendment? What about crime, protection, the mentally ill? There is a great amount of gun violence in this country and every time something happens, the argument starts up again. Maybe it is time to do more. Adam Gopnik wrote about this subject in his essay â€Å"Shootings†. His view is that there needs to be better gun control laws. Gopnik startedRead MoreThe Gun Debate Over Our Second Amendment Rights1985 Words   |  8 Pagespertaining to the gun debate, others do not; the media plays a big role in influencing the undecided audience to one side or the other. When journalists discuss the gun debate, they use a wide variety of rhetorical devices to communicate their perspectives. The most common of these devices includes statistics, the subject of safety, persuasive language, and tone. Between the three articles examined, the first device that stuck out was facts and statistics. The first article, an anti-gun control piece byRead MoreGun Control Research Paper1274 Words   |  6 Pageswith constant tragedies striking the United States, such as massacres in public high schools and universities, mall shootings, and attempted assassinations on state representatives, it’s no wonder law makers are constantly debating the topic of gun control. The history of firearms has changed dramatically since the late 1700’s. A rifle is no longer defined as a single shot, muzzle loading musket. Should modernized, high caliber, automatic rifles and handguns be protectedRead MoreThe Debate Over Gun Laws1672 Words   |  7 Pagesthe legal right to own a weapon that could end your life? Gun control in America has been a long fought out debate. Republicans typically believe that it should be entirely legal for Americans to own guns because it is their right from the Constitution and they need it to defend themselves. Democrats typically believe that guns should not be legal because they are dangerous weapons and they can be abused by violent people. The debate over gun laws has continued to divide American because of the many

Responsibility of Employers for Acts of Employees Free Essays

Another employee of your paper mill, Hotspur, steals a shipment of wood pulp for your company to impress you with initiative to secure new resources for free. Unfortunately, he runs down a pedestrian crossing properly in the crosswalk on his way back to your factory, injuring her. If the pedestrian sues your company can there be a recovery for the injury? Discuss your answer. We will write a custom essay sample on Responsibility of Employers for Acts of Employees or any similar topic only for you Order Now The employee who stole the shipment will cause the company to be responsible for the recovery for the injury. I believe that this is a case of the doctrine of respondeat superior. This is Latin for â€Å"let the master respond†. The employee is an agent of the company therefore the employer is responsible for their actions. Even though the employer had no idea of knowing what the agent was going to do, the company is still liable for his/her actions. As noted in the text, the following example was given, â€Å"If a truck driver, the employee of a delivery firm, negligently runs a red light and injures a pedestrian, the owner of the truck is liable for the injury† (Hallowell Miller, 2012). In addition, the employee could be terminated because of his/her actions while being employed as an agent. The employee could be terminated because an injury or possible death occurred that was not what the agent was contracted to do. The employee could also be prosecuted because the wood pulp was stolen. Even though it was an effort to impress the company it is still punishable by law because the goods were stolen, not free. How to cite Responsibility of Employers for Acts of Employees, Essay examples

E-Commerce Telstra Corporation Limited

Question: Discuss about the E-Commerce for Telstra Corporation Limited. Answer: Introduction This study aims to make a report on the subject area of E-Commerce. The company based on which the report has been prepared in Telstra Corporation Limited, Australia. In this report, the analysis has been made on the objectives, target market and strategies taken by Telstra for their e-commerce business. With the help of this analysis, the study has tried to critically evaluate the online presence of the particular company that is Telstra Corporation Limited. After the analysis, conclusion has been provided and then some recommendations have all been provided for the future betterment of the company. Findings Background of the company: Telstra Corporation Limited is one of the largest companies in the Australian Telecommunication sector. This company started the journey in the year of 1975. Presently, the company is operating its business in the global market. As per the last years annual report, the total revenue of the company was A$26.7 billion and profit was A$4.3 billion. Presently, the company is having an employee base of 36165 people (Telstra.com.au. 2016). Objectives behind online presence: There are several reasons due to which Telstra has presented itself in the online medium. These reasons are as under: Through online presence, the company wanted to strengthen its customer base because with the help of website, Facebook page or Twitter page it is easier to reach more number of people stay at different areas in the globe. The company wanted to attract the young generation through this online presence. At the same time, this online presence is also very useful for attracting the business class people those have no extra time to come to the stores (com.au. 2016). With the help of online medium, the company wanted to provide better services to its existing and new customers. The company wanted to reduce its promotional cost by promoting its products through online medium. The company wanted to increase its revenue and profit levels. Target audience of Telstra Corporation Limited: The target audience or target market of Telstra includes a wide range of people. It includes business class people, school and college students and farm workers. Its target market involves the people of all the social classes and the people of different age group. It wants to provide its products and services to the young tech savvy people to the older people whose age is above 60 years (Telstra.com.au. 2016). Steps taken by Telstra for achieving the objectives: Telstra has taken several steps in order to achieve its business objectives or the objectives of online presence. The steps are discussed below: Telstra has conducted a multi-year partnership with NCIE in order to build the Indigenous Digital Excellence Hub. With the help of this, the company has developed and improved its apps, online programs and platforms. At the same time, it has also helped the company in improving the wellbeing of the community (com.au. 2016). The company has started the option of complaints lodge in their websites. This is very helpful for the customers to inform the company about their problems (Barker et al. 2012). This types of service actually attract the customers because they do not need to go to any store for solve the problems. Moreover, this is quite useful for the rural customers. The company has started to provide several offers through their Facebook and Twitter page. Due to this, many people in different countries can know about their offers and services (Zahay, 2013). This helps the company to increase the customer base along with the revenue and profit. The company has introduced a 24X7 app through which customers can contact the company at any time and from any place. In this app there is an option of direct chatting. Measuring the success of Telstra based on theories: The success of Telstra in online marketing can be measured with the help of a theory of digital or online marketing and that is Generational Theory. As per this particular theory, the company considers all the customers of same generation (Wang Tang, 2003). In case of Telstra, it has included all types of customers in its target audience. For the company there is no difference between a young customer and a 60+ customer. Due to this thinking, the company has presented itself on the Facebook or Twitter page and make a website, which can be used by each people. This has helped the company to increase its online transaction from 40% in 2011 to 50% in 2012. Effect of online presence of Telstra on the overall brand image: Due to the online presence, the brand image of the company has increased. The company can provide better services through online like, direct chatting and for that, the customers become more satisfied (Barker et al. 2012). At the same time, due to the promotion through Facebook and Twitter, more people become aware about the services of Telstra and this has increased the customer visit in the stores of Telstra. As per the last years data, the company has added more 1.56 million mobile subscribers in 12 months. Comparison between Telstra and its competitors: Major competitors of Telstra are Optus and Vodafone Hutchison Australia. The comparison among these three companies can be made based on their customer bases. 2.9 million People are not the customers of these three companies. Hence, these companies are competing to attract these customers. In order to compete with these two companies Telstra has started 4G serviced in 2016 (Australian Breaking News Headlines World News Online | SMH.com.au. 2016). Conclusion From the above discussion and analysis in the report, it has been identified that Telstra Corporation Limited has taken several steps in order to make a strong presence in online. The company has targeted different types of customers from different social classes and age group. The main competitors of the company are Optus and Vodafone Hutchison Australia. However, in order to compete in the market in a better way, the company can apply the following recommendations: Recommendations Telstra can start online contests to attract new customers and to grow more interests of the existing customers. Telstra can start to communicate with its customers through emails. This will reflect the personal touch in the services of the company, which is very effective in increasing the customers satisfaction level. Reference list: Australian Breaking News Headlines World News Online | SMH.com.au. (2016). Smh.com.au. Retrieved 1 July 2016, from https://www.smh.com.au/ Barker, M., Barker, D. I., Bormann, N. F., Neher, K. E. (2012).Social media marketing: A strategic approach. Nelson Education. Telstra.com.au. (2016). Retrieved 1 July 2016, from https://www.telstra.com.au Wang, Y. S., Tang, T. I. (2003). Assessing customer perceptions of website service quality in digital marketing environments.Journal of Organizational and End User Computing (JOEUC),15(3), 14-31. Zahay, M. L. R. (2013). Internet Marketing: Integrating Online Offline Strategies-3/E.

Socraric Method Essays - Socratic Dialogues, Dialogues Of Plato

Socraric Method The Socratic Method of philosophy is basically a series of question leading to an answer. In order for this method to work though, two conditions must be met. The first one is that the interlocutor has to say what he believes. The second is that the answers must be kept short. Here is a classic example of how this method works. It is a dialogue between Socrates and Euthyphro. The thesis is What is dear to the gods is pious, what is not is impious. Next Socrates gets Euthyphro to agree to the following points. The first point is that piety and impiety are opposite. The next point is that the gods are in a state of discord. The next is that they are in discord over what is just and what is unjust. They have no set unit to measure it by. The next point is that the different gods consider different things to be just and unjust. From there he goes on to agree that some things are both just and unjust. Finally, he agrees that some things can be both god loved and god hated. The same things would then be both pious and impious according to the argument above. The way that this argument relates to the rest of the Euthyphro starts back at the beginning of the story. Socrates sees Euthyphro standing by the courthouse and naturally asks why he is there. Euthyphro explains that he is the prosecutor in a murder trial. It turns out that it is his father that he is prosecuting for the murder of a murderer. He laments to Socrates that his family and friends believe that his doing this is impious, but he believes that they are mistaken and this reveals their ignorance of piety. Since Socrates is Socrates, this naturally leads him to ask just exactly what piety is. This argument is the first of three arguments in the Euthyphro that try to answer the question of what exactly piety is. The next arguments are that the pious are what all the gods love, and the opposite, what all the gods hate, is the impious. The third argument is that piety is part of justice, but it is a weak argu ment and it really never gets fully explained. Philosophy Essays

Alexander Graham Bell, Inventor of the Telephone

Alexander Graham Bell, Inventor of the Telephone Alexander Graham Bell (March 3, 1847–August 2, 1922) invented the telephone in 1876 when he was just 29 years old. Soon after, he formed the Bell Telephone Company. Bell could have easily been content with the success of his invention. His many laboratory notebooks demonstrate, however, that he was driven by a genuine and rare intellectual curiosity that kept him regularly searching, striving, and always wanting to learn more and to create.   He would continue to test out new ideas throughout a long and productive life. This included exploring the realm of communications as well as engaging in a wide variety of scientific pursuits that involved kites, airplanes, tetrahedral structures, sheep-breeding, artificial respiration, desalinization, water distillation, and even hydrofoils. Fast Facts: Alexander Graham Bell Known For: Inventing the telephoneBorn: March 3, 1847 in Edinburgh, ScotlandParents: Alexander Melville Bell, Eliza Grace Symonds BellDied: August 2, 1922 in  Nova Scotia, CanadaEducation: University of Edinburgh (1864), University College London (1868)Publications: A founding member of the  National Geographic Society, he helped launce Science magazineAwards and Honors: Albert Medal (1902), John Fritz Medal (1907), Elliott Cresson Medal (1912)Spouse: Mabel Hubbard  (m.  1877–1922)Children: Elsie May, Marian Hubbard, Edward, RobertNotable Quote: The inventor looks upon the world and is not contented with things as they are. He wants to improve whatever he sees, he wants to benefit the world; he is haunted by an idea. The spirit of invention possesses him, seeking materialization. Early Life Bell was born on March 3, 1847, to Alexander Melville and Eliza Symonds  in Edinburgh, Scotland. He was immersed in the study of sound from the beginning. His father, uncle, and grandfather were authorities on elocution and speech therapy for the deaf. It was understood that Bell would follow in the family footsteps after finishing college. However, after Bells two other brothers died of tuberculosis, Bell and his parents decided to immigrate to Canada in 1870. After a brief period living in Ontario, the Bells moved to Boston, where they established speech-therapy practices specializing in teaching deaf children to speak. One of Alexander Graham Bells pupils was a young Helen Keller, who when they met was not only blind and deaf but also unable to speak. In 1872, Bell met Boston attorney Gardiner Greene Hubbard, who would become one of his financial backers and his father-in-law. Bell began to court Hubbards daughter, Mabel, in 1873. They married in 1877. From Telegraph to Telephone The telegraph and telephone are both wire-based electrical systems, and Bells success with the telephone came as a direct result of his attempts to improve the telegraph. When he began experimenting with electrical signals, the telegraph had been an established means of communication for some 30 years. Although a highly successful system, the telegraph was basically limited to receiving and sending one message at a time. Bells extensive knowledge of the nature of sound and his understanding of music enabled him to conjecture the possibility of transmitting multiple messages over the same wire at the same time. Although the idea of a multiple telegraph had been in existence for some time, no one had been able to fabricate one- until Bell. His harmonic telegraph was based on the principle that several notes could be sent simultaneously along the same wire if the notes or signals differed in pitch. Talk With Electricity By October 1874, Bells research had progressed to the extent that he could inform his future father-in-law about the possibility of a multiple telegraph. Hubbard, who resented the absolute control then exerted by the Western Union Telegraph Company, instantly saw the potential for breaking such a monopoly and gave Bell the financial backing he needed. Bell proceeded with his work on the multiple telegraph, but he did not tell Hubbard that he and Thomas Watson, a young electrician whose services he had enlisted, were also developing a device that would transmit speech electrically. While Watson worked on the harmonic telegraph at the insistent urging of Hubbard and other backers, Bell secretly met in March 1875 with Joseph Henry, the respected director of the Smithsonian Institution, who listened to Bells ideas for a telephone and offered encouraging words. Spurred on by Henrys positive opinion, Bell and Watson continued their work. By June 1875, the goal of creating a device that would transmit speech electrically was about to be realized. They had proven that different tones would vary the strength of an electric current in a wire. To achieve success, they needed only to build a working transmitter with a membrane capable of varying electronic currents and a receiver that would reproduce these variations in audible frequencies. Mr. Watson, Come Here On June 2, 1875, while experimenting with his harmonic telegraph, Bell and Watson discovered that sound could be transmitted over a wire. It was a completely accidental discovery. Watson was trying to loosen a reed that had been wound around a transmitter when he plucked it by accident. The vibration produced by that gesture traveled along the wire into a second device in the other room where Bell was working. The twang Bell heard was all the inspiration that he and Watson needed to accelerate their work. They continued to work into the next year. Bell recounted the critical moment in his journal:   I then shouted into M [the mouthpiece] the following sentence: Mr. Watson, come here- I want to see you. To my delight, he came and declared that he had heard and understood what I said. Other Inventions Alexander Graham Bells curiosity also led him to speculate on the nature of heredity, initially among the deaf and later with sheep born with genetic mutations. He conducted sheep-breeding experiments at his estate to see if he can increase the numbers of twin and triplet births.   In other instances, it drove him to try to come up with novel solutions on the spot whenever problems arose. In 1881, he hastily constructed a metal detector as a way to try and locate a bullet lodged in President James Garfield after an assassination attempt. He would later improve this and produced a device called a telephone probe, which would make a telephone receiver click when it touched metal. And when Bells newborn son, Edward, died from respiratory problems, he responded by designing a metal vacuum jacket that would facilitate breathing. The apparatus was a forerunner of the iron lung used in the 1950s to aid polio victims. Other ideas he dabbled in included inventing the audiometer to detect minor hearing problems and conducting experiments with what today are called energy recycling and alternative fuels. Bell also worked on methods of removing salt from seawater. Flight Technology These interests may be considered minor activities compared to the time and effort he put into making advances in flight technology. By the 1890s, Bell had begun experimenting with propellers and kites, which led him to apply the concept of the tetrahedron (a solid figure with four triangular faces) to kite design as well as to create a new form of architecture.   In 1907, four years after the Wright Brothers first flew at Kitty Hawk, Bell formed the Aerial Experiment Association with Glenn Curtiss, William Casey Baldwin, Thomas Selfridge, and J.A.D. McCurdy, four young engineers with the common goal of creating airborne vehicles. By 1909, the group had produced four powered aircraft, the best of which, the Silver Dart, made a successful powered flight in Canada on February 23, 1909. Later Years and Death Bell spent the last decade of his life improving hydrofoil designs. In 1919, he and Casey Baldwin built a hydrofoil that set a world water-speed record that was not broken until 1963. Months before he died, Bell told a reporter, There cannot be mental atrophy in any person who continues to observe, to remember what he observes, and to seek answers for his unceasing hows and whys about things. Bell died on Aug. 2, 1922,  at his estate in Nova Scotia, Canada. Other Works and Legacy Although working with the deaf would remain Bells principal source of income, he continued to pursue his own studies of sound throughout his life. Bells unceasing scientific curiosity led to the  invention of the photophone, a device that allowed for the transmission of sound on a beam of light. Despite being known for his invention of the telephone, Bell regarded the photophone as the greatest invention I have ever made; greater than the telephone. The invention set the foundation upon which todays laser and fiber optic communication systems are founded, though it would take the development of several modern technologies to fully capitalize on this breakthrough. With the enormous technical and financial success of his telephone invention, Bells future was secure enough so that he could devote himself to other scientific interests. For example, in 1881, he used the $10,000 award for winning Frances Volta Prize to set up the Volta Laboratory in Washington, D.C. A believer in scientific teamwork, Bell worked with two associates: his cousin Chichester Bell and Charles Sumner Tainter, at the Volta Laboratory. Their experiments produced such major improvements in Thomas Edisons phonograph that it became commercially viable. After his first visit to Nova Scotia in 1885, Bell set up another laboratory there at his estate Beinn Bhreagh (pronounced Ben Vreeah), near Baddeck, where he would assemble other teams of bright young engineers to pursue new and exciting ideas heading into the future. Sources Vanderbilt, Tom. â€Å"A Brief History of the Telephone, From Alexander Graham Bell to the iPhone.†Ã‚  Slate Magazine, Slate, 15 May 2012.â€Å"The History of the Telephone.†Ã‚  Google Books.infoundiscoveredscotland.co.uk, Undiscovered Scotland: â€Å"Undiscovered Scotland: Alexander Graham Bell.†Ã‚  Scotfax: Religion in Scotland on Undiscovered Scotland.A Century of Lawmaking for a New Nation: U.S. Congressional Documents and Debates, 1774 - 1875: The Alexander Graham Bell Family Papers. Charles Magnus.

Advantages And Disadvantages Of Great Eastern Tourism Essay

Advantages And Disadvantages Of Great Eastern Tourism Essay Great Treasure Wonder – is a vibrant bequest plan that is supreme for soaring achieving individuals. It comes with an amazing rewards and a regular payment. Apart from that, it also has partial sum terms, assured flow of cash all through policy term, rising fortification with extra amount guaranteed and finally cash bonuses. Great Cash Wonder – an endowment plan especially intended for individuals who would like to witness their investments develop in the extensive term not including the obligation of an extended best imbursement term. Great Income Plus – is a long-term monetary security and safeguard with restricted payment stage. Great EduPlanner – is an education fund especially for children. It also offers the additional benefit of protection adjacent to life’s suspicions to ensure your child enjoys a more protected tomorrow. Great Cash gain – offers a substitute technique to lay aside for your coming days and also gives you the benefit of protection against life’s uncertainties. Elite Builder – guaranteed survival benefit even for a long term which is for the future. SmartInvest Growth – Asset-linked assurance outline planned to do just with the purpose of by enhancing your protection and delicate safety net. SmartInvest Premier – a plan that gives importance on investing money through higher portion rates and Loyalty Incentives. (Great Eastern Life is Great, Product, 2012) Life Protection There are 2 types of Life protection at Great Eastern:- Great Prime Protect – a term insurance plan premeditated particularly to provide you with reasonable life insurance coverage. Great MaxiProtector – it’s an affordable entire life insurance plan that helps take care of future finances. (Great Eastern Life is Great, Product, 2012) Health Protection There are 4 types of health protection:- Smart Medic Enhancer – facilitates an individual to be better prepared in medical e mergencies. Smart Medic – the inclusive medical rider for investment-linked assurance policy. Smart Early Payout CriticalCare – investment-linked insurance rider, which pays upon premature analysis of a serious illness enclosed under this plan. Great MediCare 2 – an Overall Annual Limit that look after you adjacent to obnoxious bombshells. (Great Eastern Life is Great, Product, 2012) Life + Health Protection There are 4 types of Life + Health Protection:- Great Ideal Living – inclusive guardianship arrangement that accommodates guarantee. Great Compare Care – proffer you living, vital infirmity and mishap protection for a supple coverage period. Smart Educate Planner – so that your child may have enhanced edification chance. SmartPortect Essential – Investment-linked assurance plan with the aim of adapting to your standard of living. Supplementary Riders To improve profit on your investment-linked plan, entire life plan, tenure plan o r bequest plan. Advantages and Disadvantages of Great Eastern Mostly all the companies or organization has its advantages and disadvantages and Great Eastern is not excluded. There are many advantages that Great Eastern Company provides and it categorize in three different areas. Below are the three areas. Advantages 1-Individual 2- Group 3-Bancassurance 1-Individual Through individual, there are 3 different groups that provide advantages for the Great Eastern customers. Which is:- > Savings > Life Protection > Health Protection -Savings Ultimately, a savings plan that will astonish you with its limited premium payment terms and possibly enormous total payouts. At this moment you can knowingly upsize your savings to reach better goals in life, have a regular income stream and get better protection for you and your loved ones. The commitment is of 5 years or 10 years. (Great Eastern Life is Great, Product, 2012)

Customer Relationship Management (CRM) in Tourism-Related Hospitality Dissertation

Customer Relationship Management (CRM) in Tourism-Related Hospitality Establishments in Beijing, China - Dissertation Example ignificance of the Study 9 1.4 Purpose and Research Questions 9 Chapter 2 – Review of Relevant Literature and Research 12 2.1 Reasons Why Customer Relationship Management is Important for Tourism-Related Hospitality Establishments 13 2.2 Information and Computer Technologies and Customer Relationship Management Systems 15 2.3 Forces that Influence Customer Relationship Management Implementation Efforts in Organisations 17 2.4 Customer Relationship Management in Restaurants 18 2.5 Customer Relationship Management in Airlines 20 Chapter 3 – Methodology / Methods Used 23 3.1 Research Approach for the Dissertation Project 24 3.2 Preparation of a Literature Review 25 3.3 Design and Administration of the Survey Questionnaire 26 3.4 Analysis of the Survey Data 27 Chapter 4 – Data Analysis and Discussion 31 Chapter 5 –Conclusions, Recommendations and Suggestion for Further Work 122 Appendix A – Survey Questionnaire 125 Appendix B – Raw Data for the S urvey 135 Bibliography/ References 146 List of Figures Figure 4.1: Histogram depicting location of Tourism-Related Hospitality Establishments from Beijing Included in the Survey 34 Figure 4.2: Histogram depicting Annual Turnover of Hospitality Establishments in Beijing 36 Figure 4.3: Pie Chart depicting Number of Employees at Hospitality Establishments in Beijing Included in the Survey 37 Figure 4.4: Histogram depicting Designation of those responding to Survey Questionnaire from Hospitality Establishments in Beijing 38 Figure 4.5: Pie Chart depicting Departmental Affiliation of those responding to Survey Questionnaire from Hospitality Establishments in Beijing 39 Figure 4.6: Pie Chart depicting Satisfaction with Efforts made for Implementation of CRM Initiatives at Hospitality Establishments in Beijing 40 Figure 4.7:... From the research it can be comprehended that it is now important for hospitality establishments from around the world to understand how best to effectively manage relationships with customers. Times are difficult, and the rapidly changing business environment is highly competitive. Thus, it makes sense to try to retain customers and to make the right impression on all those who have had a first experience with a hospitality establishment, especially for establishments serving clients combining business with pleasure who may return. It is far more expensive to try to attract new customers than to try to retain the existing and during tough and competitive times, it is best for hotels to try to ensure that its clientele remain loyal. Thus, although academic literature and practical implementations of Customer Relationship Management (CRM) do not present a clear indication about what CRM is, it is clear that to know the customers and to serve them better it is important for a hospitali ty establishment to present superior interactions and knowledge about the customer. The use of information and communications technologies with data mining for knowledge gathering is now apparent in many hospitality establishments for supporting Customer Relationship Management and formulation of management strategy. Because CRM is about getting to know customers and their needs better, it is about implementing specific Information and Communication technology projects within an organisation to process organisational data to deliver knowledge about customers and their needs.